Everyone here is the best in the world at the one thing we hired them for.
Traditional agencies keep a fixed staff and give you whoever's spare. We do it the other way around — a small, senior core plus a hand-picked network of some of the world's best (and nicest) creatives, directors, strategists and makers, cast fresh for every brief. You get precisely the right people; they get to work on precisely what they love. No juniors cutting their teeth on your brand. No bait-and-switch between the pitch and the work. We take on a small number of clients, on purpose. The old model existed because a hundred people had to sit in one building. AI ended that — so we built the agency the new world actually needs.
Haniah has spent 20 years making award-winning work inside the biggest agencies on earth — Grey, Leo Burnett, JWT, Media.Monks and the wider WPP world — for brands including HSBC, EY, Kia and Evian. She started Simba the Black Dog to do it better: without the layers, the politics or the pyramid of juniors. Just the best people, the best tools, and the nerve to make work the networks can't.
Krunal came to creative from the other side of the table — banking, finance, consulting and media. Which makes Simba the Black Dog a rare thing: a creative agency that talks about your business the way your CFO does, and ties the work to the numbers that actually move it. He runs the commercials, the growth, and the belief that great creative should also make you money.
For every brief we assemble the exact specialists it needs — directors, designers, writers, strategists, technologists — from a vetted global network. Then the machines do the heavy lifting so those senior people can obsess over the parts that decide everything. It's how a team this size does work a holding company needs a whole floor for.