Simba the Black Dog

Author: k

  • Marketers need to work on GEO now

    People are using AI services like Gemini, Claude, and ChatGPT instead of Google search to find information and to pick what to buy.

    Marketers now need to make sure that their companies’ products and services show up in the AI results that customers get.

    For example, a bank will want to show up when someone is looking to find a better savings account.

    Doing work to show up in these answers is called Generative Engine Optimisation or GEO – similar to how working to show up in Google search results was called Search Engine Optimisation or SEO.

    GEO work involves making content that AI services find easy to use, and getting that content into places that AI engines trust. This includes creating “question- and answer-shaped” content, doing the technical work to make your website AI crawler friendly, and getting your brand featured in places that AI crawlers trust.

    Speak with us at Simba the Black Dog to run GEO for your brand.

  • Brand as a primary driver of revenue

    As the world gets more competitive, brand is now a/the key revenue-generating asset for most industries.

    This is for everything from buying a coffee to buying a car to hiring a law firm.

    In this kind of world, a very strong brand is what makes a company win.

    Think about how Apple, Amazon and Starbucks grew. Customers could chose from similar products – but they had the brand which is why customers picked them.

    Get in touch with us at Simba the Black Dog to think about your customers and the type of brand that will make you the “go to” choice for customers.