Hyper-competition, same human attention
AI is driving us into a world of hyper-competition. It’s incredibly good at helping us make things – more content, faster delivery, and optimised systems. But while the supply of content is exploding, human attention remains exactly the same.
The fight for attention
That means the fight for your audience’s attention is about to get much more difficult, and much more expensive. Many companies are rushing to invest heavily in AI marketing automation. But the truth is that automation won’t give you an edge – it’s just the baseline to keep up. Because everyone has access to it, it ultimately looks the same. And it’s improving fast – so what you pay to implement today could be completely out of date in a year.
Winning needs better creative
To actually win, you need to invest in what AI can’t replicate: deep, original human creative and brand identity. You need to make people truly feel something for your business while getting their attention is still affordable.
Don’t invest in tech that will be out of date in a year
Don’t get locked into today’s soon-to-be outdated tech. Focus on the long game.
Work with Simba the Black Dog to strategically position your brand for the next decade
Contact us at Simba the Black Dog to think strategically about how to market your company for the next decade. So there will be much more competition for the same amount of human attention – making it much more difficult and expensive to get.