Step one for of all advertising – understand how your customers make their decisions.
Humans are not purely logical robots. That seems like a ridiculously obvious thing to say, but we often treat people like they are just logical sets of wires.
In reality, we are driven by emotions and values and principles that play a big part of how we decide things. You don’t buy a skinny vanilla latte because you’ve done a cost-benefit analysis. And even when you think you’re being entirely rational – when buying a new car – the final decision is usually actually swayed by things in your head and heart that maths can’t explain.
People have internal rules, biases, and judgements. The starting step for all great advertising is decoding those underlying drivers. Once you understand how your customers actually navigate the world, you can communicate how your product helps them in a way that fits with how they really make their life decisions.
Get in touch with us at Simba the Black Dog to understand how your customers make decisions.