Creating a branded video game can be an ultra-high return investment for brands.
If you are trying to reach audiences who game, this can be a highly effective strategy.
People play their favourite video games thousands of times – and over years.
This medium has been largely limited so far to large brands like CocaCola, Burger King, and Burberry.
AI has reduced costs of building games by more than a factor of 10 – making this advertising channel accessible to many more brands.
There is a big early-mover advantage in this – as brands who take advantage of this development early by releasing video games early will lock in market share. In a year or two, there will be much more competition.