People are using AI services like Gemini, Claude, and ChatGPT instead of Google search to find information and to pick what to buy.
Marketers now need to make sure that their companies’ products and services show up in the AI results that customers get.
For example, a bank will want to show up when someone is looking to find a better savings account.
Doing work to show up in these answers is called Generative Engine Optimisation or GEO – similar to how working to show up in Google search results was called Search Engine Optimisation or SEO.
GEO work involves making content that AI services find easy to use, and getting that content into places that AI engines trust. This includes creating “question- and answer-shaped” content, doing the technical work to make your website AI crawler friendly, and getting your brand featured in places that AI crawlers trust.
Speak with us at Simba the Black Dog to run GEO for your brand.